Tag Archives: ABL

Australian Baseball League, American Association Announce Partnership

MOORHEAD, MINN. – The Australian Baseball League (ABL) and American Association of Professional Baseball (AAPB) have announced a formal partnership that ties together baseball in the two hemispheres and creates a year-round product for fans. This includes proposed exchanges of staff, coaches and more, plus live streaming and cross-promotion initiatives.

“There are a lot of synergies between the ABL and the American Association,” Baseball Australia CEO Glenn Williams said. “We’ve seen multiple Australian players play in that competition. We’ve seen broadcasters, players and coaches from there come here. There’s been a lot of movement back and forth. There’s so much opportunity now with extending the reach of people who love baseball.”

“This is really powerful for baseball, to know that it’s international in scope,” American Association Commissioner Joshua Schaub said. “American Association fans can now watch baseball year-round, and Australian baseball fans can watch American Association games. This will help grow the game, and it could be a catalyst for much bigger things to come in international baseball for both leagues.

Under the partnership terms, the ABL and AAPB will engage in an interchange of staff on a year-round basis between member clubs. These staffers will work year-round and transition between Australia and America during the countries’ respective playing seasons: November to February in Australia, May to September in America.

Staff may include coaches, groundskeepers, interns, and any parties who may benefit from such a year-round baseball experience.

The ABL and AAPB are also set to break ground on an exchange program in which both coaches and umpires will have the opportunity, if they choose, to switch off between the two leagues to further develop and foster year-round employment.

Under the agreement, the leagues will share video content of both live games and behind-the-scenes action on streaming platforms AABaseball.tv and Sportradar onDemand. The plan includes a “Game of the Week” on AABaseball.tv that will push viewers from both parts of the world to view live games. This marketing plan will also focus on players who play in both leagues.

The parties will cross-promote games, teams and merchandise between the leagues through social media, web, and email distribution, among other means.

The deal is set to revolutionize the next generation of baseball in both the Northern and Southern Hemispheres. The ABL and AAPB have combined to send hundreds of players to Major League Baseball. This includes All-Stars like Max Scherzer, Liam Hendricks and Ronald Acuña Jr. The ABL and AAPB both pride themselves on also developing young baseball talent while entertaining fans in local markets, ranging from Chicago to Sydney to Winnipeg, Auckland, Kansas City, Brisbane, Dallas, Perth and so much more.

About the American Association of Professional Baseball
The American Association is the premier MLB Partner League in North America. The 12-team circuit will open the 2023 season on May 11. For more information on the American Association, please visit www.aabaseball.com or the league’s social media channels, @AA_Baseball on Twitter and @americanassociation on Instagram.

About the Australian Baseball League
Founded in 2010 as a joint venture between Baseball Australia and Major League Baseball, the Australian Baseball League (ABL) continues to thrill fans around the world with a dazzling combination of Australia and New Zealand’s best homegrown talent and top prospects from around the world. The ABL season takes place during the Southern Hemisphere summer, running from November to February. For more information on the ABL, visit www.theabl.com.au and on social media: @ABL on Twitter and @australianbaseballleague on Instagram.

AMERICAN ASSOCIATION, AUSTRALIAN BASEBALL LEAGUE COMMENCING WITH BASEBALL AND MARKETING PARTNERSHIP

-OFFICIAL PRESS RELEASE-

FOR IMMEDIATE RELEASE

DECEMBER 29, 2020

AMERICAN ASSOCIATION, AUSTRALIAN BASEBALL LEAGUE COMMENCING WITH BASEBALL AND MARKETING PARTNERSHIP

MOORHEAD, MN – The American Association of Professional Baseball and the Australian Baseball League (ABL) have agreed to a new partnership which will see the two leagues collaborate on numerous on-field and off-field projects, the two leagues announced.

The American Association is a Partner League of Major League Baseball and operates a 100-game season from May-September. The Australian Baseball League was founded in 2010 and typically operates from November-February in both Australia and New Zealand and features Australian homegrown talent and prospects from around the world.

The agreement signed by both organizations will see the two leagues collaborate in areas including video streaming and marketing and opens the door for the potential exchange of personnel between seasons of players, umpires, coaching staff and club administrators. This is the first time the American Association has entered into an agreement with a league that operates outside of the AAPB’s North American summer season.

The first step in the agreement is the American Association streaming select games from the ABL 2020-2021 season on the league’s streaming platform at www.aabaseball.tv. The ABL will reciprocate during the American Association season on their streaming platform. Twenty games from the 2020-21 ABL season will be streamed this winter starting December 31. The full broadcast schedule is listed at the end of the release

“As the American Association continues to position itself as the top MLB Partner League, forming a solid long-term relationship with the Australian Baseball League is important on many fronts,” said Joshua Schaub, Commissioner of the American Association. “Many of our current and former players have played in Australia and have had great success and experiences in the league. We look forward to exposing our fanbase to the excitement of the ABL and working together to better both leagues.”

“Providing streaming content into both markets is an immediate first step,” said Cam Vale, Chief Executive of Baseball Australia. “Partnerships like this have great potential and intent. The measure of its success will be in using the experience of our league and teams. It offers the potential for 12 months of ongoing engagement and cross-over that can allow for development of players, coaches, umpire and club staff.”

Further meetings between the American Association and the ABL are planned for early 2021 to explore all available opportunities between the two leagues.

AUSTRALIAN BASEBALL LEAGUE ON WWW.AABASEBALL.TV

BROADCAST SCHEDULE (All Times Listed are U.S. Central Time Zone)

12/31/20          Perth Heat vs. Melbourne Aces                         2:00 AM CT

1/1/21              Perth Heat vs. Melbourne Aces                         2:00 AM CT

1/2/21              Perth Heat vs. Melbourne Aces                         2:00 AM CT

1/3/21              Perth Heat vs. Melbourne Aces                         8:00 PM CT

1/14/21            Sydney Blue Sox vs. Melbourne Aces                2:00 AM CT

1/15/21            Sydney Blue Sox vs. Melbourne Aces                2:00 AM CT

1/16/21            Sydney Blue Sox vs. Melbourne Aces                2:00 AM CT

1/16/21            Sydney Blue Sox vs. Melbourne Aces                8:00 PM CT

1/21/21            Sydney Blue Sox vs. Perth Heat                        4:00 AM CT

1/22/21            Brisbane Bandits vs. Melbourne Aces                2:00 AM CT

1/22/21            Sydney Blue Sox vs. Perth Heat                        4:00 AM CT

1/23/21            Brisbane Bandits vs. Melbourne Aces                2:00 AM CT

1/23/21            Brisbane Bandits vs. Melbourne Aces                8:00 PM CT

1/24/21            Sydney Blue Sox vs. Perth Heat                        4:00 AM CT

1/25/21            Brisbane Bandits vs. Melbourne Aces                2:00 AM CT

1/25/21            Adelaide Giants vs. Perth Heat (DH)                 2:00 AM CT & 5:00 AM CT

1/26/21            Adelaide Giants vs. Perth Heat                          2:00 AM CT

1/29/21            Melbourne Aces vs. Perth Heat                         4:00 AM CT

1/30/21            Melbourne Aces vs. Perth Heat                         4:00 AM CT