Pioneer Baseball League Sells Naming Rights to TicketSmarter

Last year, the Pioneer Baseball League went from an MLB Affiliated League to an independent MLB Partner League.

The league, which serves as a developmental league with no players over the age of 25 or with more than three years experience, was looking for a way to increase their stability and long-term sustainability.

Their answer? Entering into a five-year naming rights agreement, the first of its kind for a professional baseball league in the United States.

Official Press Release:

First-Ever Pro Baseball League to Sell Naming Rights; TicketSmarter Acquires Secondary Ticketing Rights to PBL

Spokane, WA –

In a groundbreaking deal, the Pioneer Baseball League (independent, MLB Partner League) and TicketSmarter, a national ticket resale market, announced today an exclusive five-year naming rights agreement that will rebrand the league as “The Pioneer Baseball League presented by TicketSmarter.”

This is the first time in the United States that a professional baseball league has sold its naming right to a corporate partner.

“Last year when the Pioneer League was relaunched as an independent league, we were determined to solidify the league and to assure its long-term sustainability,” said PBL President Mike Shapiro. “Thanks to our great new partnership with TicketSmarter, we are now positioned to move forward to further enhance the great fan experiences and outstanding level of baseball we offer out fans around the Mountain West region and, for that matter, around the baseball universe.”

Among its many strategic partnerships, TicketSmarter is the official ticket resale partner of the Rose Bowl Stadium and the title sponsor of the TicketSmarter Birmingham Bowl with ESPN Events. TicketSmarter is committed to giving back to children’s charities, contributing $1 from every transaction to help charitable partners, including St. Jude Children’s Research hospital, V Foundation, Quarterbacking Children’s Health Foundation and Coach to Cure MD.

“We are so excited about this historic agreement with the Pioneer League,” commented TicketSmarter CEO Jeff Goodman. “This first-of-its-kind relationship underscores out commitment to creating cutting-edge partnerships and to offering safe and secure access for fans to buy and sell tickets. With this partnership, we’re providing a direct link between the league and its teams with their fans and communities.”

About the Pioneer Baseball League: Since 1939, the Pioneer League has operated in the Mountain West region. Beginning in 2021, the PBL became a Major League Baseball Professional Partner League with teams in Montana (Billings, Missoula and Great Falls), Idaho (Boise and Idaho Falls), Utah (Ogden) and Colorado (Grand Junction and Colorado Springs). The Northern Colorado Owlz, formerly the Orem Owlz, and the Glacier Range Ridge will join the league for the 2022 season. For more information go to www.pioneerleague.com.

About TicketSmarter: TicketSmarter is a proud member of the Digital Ally Companies (NASDAQ: DGLY). TicketSmarter helps customers from all walks of life experience the power and excitement of live events by giving back through children’s charities and creating helpful partnerships. One dollar from every transaction will help our charitable partners, St. Jude Children’s Research Hospital, V Foundation, Coach to Cure MD and the Quarterbacking Children’s Health Foundation.

TicketSmarter is the official ticket resale partner of Rose Bowl Stadium and the title sponsor of the TicketSmarter Birmingham Bowl with ESPN Events – for more information follow @Birmingham_Bowl on Twitter. Additionally, TicketSmarter is the official ticket resale partner of more than 40 minor league baseball clubs, 35 collegiate conferences including the Pac-12 Conference and Big Ten Conference, and 300-plus universities nationwide. Each purchase is covered by TicketSmarter’s 100% ticket guarantee.

Stay updated with TicketSmarter at https://TicketSmarter.com, and follow @TicketSmarter on FacebookTwitter, and Instagram.

Frontier League Introduces Sudden Death Baseball

Last season, the Frontier League decided extra inning games with a homerun derby. While exciting at times, the homerun derbys took time to set up and still took a while to decide a winner. This year, it has developed a plan to end games with an inning of sudden death baseball.

See the official press release below:

The Frontier League of Professional Baseball announced the introduction of a sudden-death tiebreaker to determine the winner of extra-inning games.

For any regular season game tied at the end of regulation (nine innings for a traditional game and seven innings for a double-header game), and remaining tied following one inning of play using International Tiebreaker (ITB) rules, a sudden death inning will determine the winner.

Field managers will meet with umpires with the home manager choosing offense or defense. For the team on offense, the player on the lineup card immediately preceding the batter due up will start on first base. The defensive team will have three outs to prevent the offense from scoring. If the team on offense scores they will win the game, while if the defensive team retires the side without scoring a run, they will win. As with the ITB runner, if the runner placed on first base scores, the run will be unearned. The sudden death rule guarantees that no game will be played beyond 10.5 innings or beyond 8.5 innings for a double-header game.

“While sudden death will not happen every game, we believe when it does it will have the fans on their feet,” commented Kevin Winn, Deputy Commissioner for On-Field Operations. “Created by a former manager, this initiative received overwhelming support of our current field managers and Rules Committee.”

The rule was first proposed by former Florence field manager Dennis Pelfrey, who currently manages in the San Francisco Giants’ organization. It was refined by a committee of Frontier League managers and administrators, including managers Andy McCauley of Evansville, Quebec’s Pat Scalabrini, and Ottawa’s Bobby Brown.

“Short of playing traditional extra innings, the sudden death tiebreaker is the best option for determining the outcome of a game,” stated McCauley, the Frontier League’s winningest active manager and 2021 Manager of the Year. “With regard to game time, injury prevention, and a baseball strategic outcome I feel the new sudden death rule could be an innovative solution.”

The Frontier League of Professional Baseball is an official Partner League of Major League Baseball and the largest of its kind in professional baseball. The Frontier League has moved over 1,000 players to MLB Teams in its 29-year history. The 2022 Frontier League season opens on Thursday, May 12. Please visit www.frontierleague.com.

Writing and sharing stories about Independent Baseball.