Tag Archives: Frontier League

Frontier League Set to Become the National Association of Professional Baseball (NAPB) Beginning in the 2027 Season.

FOR IMMEDIATE RELEASE – WEDNESDAY, APRIL 22 2026

Frontier League Set to Become the National Association of Professional Baseball (NAPB) Beginning in the 2027 Season.

The Longest Running MLB Partner League in North America Adopts Historic Moniker to Signal a New Era of Community Impact and Growth

Avon, Ohio – The Frontier League, a Professional Partner League of Major League Baseball and the longest-running independent baseball organization in North America, announced today a comprehensive brand transformation.

Beginning in the 2027 baseball season, the league will compete as the National Association of Professional Baseball (NAPB). The rebranding process began in the fall of 2024 when Frontier League’s Board of Directors formed a Strategic Planning Committee to evaluate their current position and future opportunities in the professional baseball structure.

The Committee was composed of team owners with a variety of professional sports experience, ranging from people with more than 20 years in the Frontier League to those new to the league but with an extensive background in the sports and entertainment industry.

“With the tremendous growth over the past five years, highlighted by our expansion into Canada along with the Northeast and Southeast in the United States, our Board felt that it was the appropriate time for a detailed study of both our current role and future opportunities,” commented league commissioner Steve Tahsler.

“Working with an outside facilitator, the Strategic Planning Committee determined that we had outgrown the Frontier League brand, and that National Association of Professional Baseball better identified our current structure and future goals.”

The strategic visioning and rebranding process are both being led by BLDG, a consultancy firm out of Covington, Kentucky. BLDG previously oversaw the 2020 rebranding of the Florence Y’alls team along with the 2025 brand refresh of the Windy City ThunderBolts. The transition follows a landmark 2025 season where the league set its fourth consecutive attendance record and led the four Partner Leagues in player contracts transferred to MLB organizations.

The league’s 34-year history, statistics, and records, along with those of the individual teams, will still remain. “It is important that we continue to recognize the efforts, passion, and achievements of the thousands of players, staff, employees, and supporters whose dedication has allowed us to be an integral part of our communities for over three decades,” continued Tahsler.

“A key factor throughout the visioning and rebranding process was to balance retaining our history while planning for the future.”

“North America’s Home Teams” The NAPB brand strategy centers on the concept of being “North America’s Home Teams,” positioning each of the 18 clubs as a vital community asset. The league and individual teams have a unique ability to balance the fun of an entertainment venue, the ability to create unique marketing platforms for businesses, and the seriousness of professional baseball. Visual Identity & Heritage The new visual identity bridges the gap between baseball’s rich 1901 heritage and a clean, modern aesthetic.

The new “NA” monogram, adorned with a signature pennant flag, will be featured prominently on all team uniforms, digital platforms, and league broadcasts beginning in the 2027 season. The visual identity also includes French versions, driving the inclusion of our teams in Canada. “While our branding is being updated, our core mission will remain the same,” added Tahsler.

“We strive to be a positive, contributing member to each of our communities while providing players and staff the opportunity to launch or continue a career in professional baseball.”

The full set of marks will be unveiled during the 2026 Home Run Derby, being held on Tuesday, July 14 at Florence’s Thomas More Stadium.

Fans can stay up to date on the 2026 season of the Frontier League and the transition to the National Association of Professional Baseball by visiting https://www.frontierleague.com/.

About the National Association of Professional Baseball (NAPB) The NAPB (currently the Frontier League) is an official Partner League of Major League Baseball. Founded in 1993, it is the oldest and largest independent professional baseball league in North America, featuring 18 teams across the Northeastern and Midwestern United States and Eastern Canada.

About BLDG Founded in 2012, BLDG has helped revive legacy businesses, stand up startups, improve recruitment at hallowed universities, sell regional tourism value propositions, used placemaking to galvanize communities, helped pass anti-smoking legislation, and even created fun minorleague baseball identities.

Ray Hernandez: From the Dugout to Pit Road

Former Atlanta Braves minor leaguer and Frontier League standout, Ray Hernandez, took a unique step to stay in the sports world after his time in baseball came to an end.

Frontier League HR leader in 2021 with the New York Boulders

After posting a career .320 average and setting records for batting average and homeruns at Alabama State, Hernandez was drafted by the Atlanta Braves in the 29th round of the 2018 MLB June Amateur Draft. He spent just two years playing rookie ball in the Braves system before he was a casualty of the minor league pandemic releases.

Not wanting to leave baseball just yet, Hernandez spent three seasons in the Frontier League (Washington and New York) even leading the league in homeruns (23) in 2021 while playing for the New York Boulders.

But, as luck would have it, a connection he made in baseball presented him with a professional sports opportunity that he just couldn’t pass up – becoming a fueler for a NASCAR pit crew.

Now, Hernandez spends his weekends pitting race cars for three teams in the three top series in NASCAR.

Indy Ball Island recently conducted a Q&A with Ray Hernandez to dive deeper into his unique path from professional baseball to professional auto racing.

After your two seasons in the Braves organization, how did you end up in indy ball? 

I had an agent at the time, and he had connection with Frontier League teams. He sent my name around, and the Wild Things were the first team to offer me a contract after I was released by Atlanta. I was eager to sign and continue my career.  

What was your experience like playing indy ball? Any highlights that stand out? Favorite places, games or memories?  

I enjoyed playing in Washington even though it wasn’t a full season. I was happy to be with a good host family and to be around guys that were like me who were trying to re-sign to affiliated ball.

Hernandez with teammate Hector Roa before a game in Washington

My favorite team to play for was New York. I had a lot of success there, and I really enjoyed the set up in Pomona. My favorite team to play against was actually Washington because of how small the field was. Plus it was turf, which I felt helped a lot as an infielder. I loved the trips to Canada. The fans up there were so passionate, and those games just felt bigger to me. I also liked Gateway because the field was tiny. For a power hitter, it was a dream.

I have a lot of memories from Indy Ball. Some of my best seasons were in Indy Ball, and I felt like I was able to be a free player and play my game as opposed to feeling like I had to copy someone else like in affiliated ball. My first season with New York in 2021, I led the league in homeruns and that’s still one of my best accomplishments that I had in my career. I miss baseball every single day.

How did you end up working in NASCAR?

When I was released by Atlanta, it was during COVID. I was released with 35 other players as well as front office personal. One of those front office guys started a recruiting agency because of all the contacts he made in baseball. He also had a connection with Joe Gibbs Racing, and he was the one who got me in contact with Joe Gibbs. I’m thankful for it every day. 

Did you know much about what went into a team and pit crew beforehand? 

So I knew about NASCAR because I’m from Orlando which is very close to Daytona. I watched a few Daytona 500s growing up, and I played a lot of the NASCAR video games when I was younger, so I knew about the teams and how it worked, I just didn’t know I could make a career out of pitting race cars.

What does your week and race weekends look like this season?

We have Mondays off because that’s the day after the races. Tuesday-Thursday, we have a film review of the race from the week before and a preview of what to expect for the following race. We also have practice pit stops and a lift at the facility with our strength coach evey day.

Friday we fly out and work the Craftsman truck race. 

Saturday is the “Xfinity” race and Sunday is the “Cup” race.

You can think about those three races like: Truck – AA, Xfinity- AAA and Sunday as the major leagues if you want to relate it to baseball. The drivers for those three races are all at different levels in their careers, but we are just the pro crew, so we pit all three races. Then we fly back late after Sunday’s race to go back home and do that every week from February through November. It is a very long season. 

Clutch pit stop in the Xfinity series

What aspects have you been able to bring from baseball into your work now? 

I think the number one thing that I bring from baseball to racing is the “turn the page” aspect of baseball. You play so many games in a season and have so many at-bats that you don’t have time to harp on a bad game or at-bat too long. Really, you can’t even enjoy the good games or at-bats because you have another one coming soon after. Racing is very similar. If we have a race where we have bad stops, we don’t have a lot of time to try and adjust before the driver is right back in the stall needing us to lock in and deliver even if we have been bad all race.

What advice would you give an athlete who is looking to make the jump into racing? 

Honestly, I was very lucky to get this opportunity. I knew the right guy at the right time, and I was blessed to have an opening right when I joined. Now I’m moving up the ranks.

The best advice I could give is to move to Charlotte, NC  and try to get with a team, any team, and just work and show them that you’re willing to do whatever it takes to be a member of the squad. Show that you can be an asset. A lot of these things happen by just being at the right place at the right time, and you have to try and set yourself up for a chance somehow.

Anything else you want to add for our readers?

You know, I grew up in East Orlando, and there aren’t a lot of players who made it to the MLB from my area. My high school and college weren’t the best as far as baseball goes, so a part of me is proud of how far I made it in baseball. I wasn’t supposed to get drafted or even play D1 baseball. I just made every situation work in my favor. I struggled when I was with the Braves. They moved me around into positions that I had never played before, and I felt like they were trying to change how I played. I felt Iike it got me there, so why change me?

But I don’t regret anything in my career. I was a great power hitter and had a very strong arm. I would like to think that I was a good teammate, maybe not 100% of the time, but at least when it mattered most. I love baseball. I played it since I was 4 years old, and that’s the only sport I ever played. My goal for as long as I could remember was to make it to the MLB. I fell short of that, but the lessons that I’ve learned are ones that will pass down to my children when I have them. I want to try and show them how to be a better player than I was.

NASCAR isn’t baseball, and I don’t know if I will ever be content with how my career ended, but at least I’m lucky enough to have something I can give 100% in. It’s honestly the closest thing to baseball that I could be doing, and I’m grateful that I have this new career with Joe Gibbs Racing.

Living the dream with Joe Gibbs Racing on pit road