AlphaEvolve – Changing the Way Players Think About the Game

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A new business, AlphaEvolve, is looking to change the way players think about baseball.

I recently talked to one of their Certified Mental Coaches, Cameron Monger, to learn all about the business and how they plan on changing the game.

AlphaEvolve was formed by coaches Dennis Pelfrey and Chad Rhoades, current manager and pitching coach for the Florence Freedom in the Frontier League. Both were Texas high school baseball coaches at South Grand Prairie, an area that isn’t known for producing elite athletes, when they decided that they wanted to find new ways to get a competitive edge over their opponents both physically and mentally.

The coaches, along with Monger, Coleman Stephens, and Jake Liedka, ultimately created their program that they called Foundation.

The program consists of a workout that starts with a 5-10 minute mental lesson followed by a 45 minute workout and then ending with another mental lesson. The South Grand Prairie Warriors went three rounds into the playoffs before losing in three games to the eventual State Champions.

“The program was something unparalleled by anything that’s currently being done at the high school level and after seeing it’s success we all wanted more,” Monger said. Their main question became “how could we reach more people and help them evolve into the best version of themselves?”

Monger, a baseball traveler himself, knew he wanted to jump on board and help from the beginning.

“I came on board because I knew Chad & Pelf. I played for them in Fort Worth in 2013, so I already knew them pretty well. When you match up from a mental mindset, it’s easy to jump on board together. You can just feel an energy when we all talk about the company and our vision.”

Monger’s baseball journey highlights why he’s a perfect candidate to help athletes strengthen their mental approach to the game.

“I was drafted in 2009, dabbled with the Padres, Royals and A’s for just two years and never even made it to the low A level. A knee injury sent me out of affiliated baseball and into the Independent ranks. From there I frantically tried to get back into affiliated baseball. I was constantly asking people what I needed to do to appease the scouts and get picked back up. I’m seven years into my career now, and I’ve learned that I need to spend less time chasing those answers and more time just getting better.

“The past year I spent overhauling my swing for more power because that seems to be a way to grab people’s attention. Other than that I’m still the same guy. I play the game with passion and do my very best to lead by example. One thing that is unique about Independent baseball vs. affiliated is that you always have a handful of “salty vets” on the team who can give the younger players lessons for their career (if they choose to take it).

“Each year that goes by makes it more and more likely that I become viewed as such a player. I know that this gives me a unique opportunity to positively impact some players careers because they will listen to what I have to say. This is a responsibility that I don’t take lightly, so any player that comes to me for advice is always going to get everything I can offer them.”

He takes the responsibility so seriously that he became a certified mental coach this off season in order to help players to the best of his ability. So, what is a mental coach and why are they so important to baseball players?

“They are someone who specializes in the mental side of the game, and their focus is to help players use mental skills to unlock their full potential and to help them perform more consistently to the best of their ability” Monger explained.

“With baseball we have pitching coaches, hitting coaches, strength coaches, and every good player has been involved with a good coach or two throughout his career. In a game that’s such a mental grind it just makes sense to have a mental coach, too.  The benefits are so unique to every individual. Some players don’t have any skills in their memory bank to help them and these are the players that can see huge jumps in performance once they start.

“Others might need some refinement on a few areas such as confidence, controlling the moment, proper goal setting, etc. Regardless of the extent, every player will see an improvement in their game by working at it with a mental coach. I’m a Certified Mental Coach myself and I still work with other coaches to work on my game.”

Now, players from all over the country will be able to tap into the benefits of the AlphaEvolve team and their cerebral conditioning. They currently have sessions available in person as well as through phone and video calls.  Players can be assured that the coaches will tailor their one-on-one sessions to help them make the most of their time and money.

“I care about giving back to players because I believe it is the right thing to do,” said Monger. “I love this game, and if I only play it for myself then I’m being selfish. If I can help anyone to enjoy their career that much more by finding more success then that to me is what’s important. That’s what I’m hoping to create with AlphaEvolve – an outlet for players to reach their full potential and be satisfied with their career no matter the outcome.”

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To learn more about AlphaEvolve or to book a session, you can visit their website:

You can also check out Cameron Monger (@cameronmonger) on Twitter and Instagram where he posts daily inspiration, motivation, and tips to becoming a better athlete and all around person.

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